Other Products
LPG
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consolidating the domestic market and trading
internationally
After the government permitted the free import of LPG in 1999, ending
CPC's monopoly and opening up the market to competition, Formosa
Petrochemical Corp. joined the ranks of producers and independent
traders. CPC responded to competition by leveraging the advantage
of its superior product quality, extensive storage and transport system
throughout southern and northern Taiwan, far-reaching distribution
network and constant monitoring of international price trends to
minimize its supply costs and consolidate its hold on the domestic
market. In the area of industrial gas, CPC has both maintained existing
customers and developed new accounts through its constantly-
improving customer service, and has also been making an effort to
expand exports.
CPC has increased its LPG storage tank turnover rate in compliance
with the government's safety reserve policy. We have been
simultaneously improving work safety, environmental protection and
the level of operating performance at LPG facilities.
Lubricants
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a dual brand strategy; gaining a foothold in
South
-
east Asia
CPC's “Kuo-Kuang” brand of lubricants leads the domestic market
leader with a share of over 30%. This is based on a dual-brand
marketing strategy featuring both the “Kuo-Kuang” and “Mirage”
brands in vigorous promotion of product quality, reinforcing marketing
channels, expanding auto and motorcycle repair and garage channels
and using differentiated products and timely services to satisfy
customers' needs. Close to 30 contract distributors carry “Kuo-Kuang”
brand lubricants, which are also retailed at more than 600 directly-
operated filling stations and many well-known stores. “Mirage”
lubricants are carried by six contract distributors and are also available
at garages and motorcycle repair shops.
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