2015CPC Corporation, Taiwan - page 35

Diversified information services; multi-faceted operations andmarketing
CPC's vision for information development includes free-flowing information on secure networks, precise, real-time settlements,
universal access to information and – most importantly – letting customers feel the benefit of CPC's user-oriented, convenient
service. Our goal is to stay close to the pulse of the market and embrace our customers. To realize this vision while also
holding to our strategic business goals and meeting the challenge of competition, our information development initiatives will
emphasize the continued integration of corporate information systems, provision of real-time management decision-making
information, expansion of our industry value chain through the integration of physical and virtual channels, establishment of
customer relations management, expanding the scope of our high-quality service and promotion of knowledge management.
In conjunction with the overall growth of our business and the development of our core services, we are establishing network
linkage between our application systems and plan to complete replacement of mainframes and hard drives by 2015. In order
to consolidate hardware and software resources and employ broadband networks to provide digital services at all times and
places, we have continued to use cloud technology in 2014 to implement the staged virtualization of servers. Furthermore, in
conjunction with the Executive Yuan's Internet Protocol Upgrading Promotion Program, CPC completed its upgrade to Ipv6 in
2014 in accordance with the prescribed timetable.
In order to enhance network quality and service reliability, CPC began implementing in 2014 a diversified information service
promotion program. By replacing routers in the trunk network with equipment supporting the IPv6 protocol, the network is now
able to provide an integrated voice and multimedia communications service. Based on the existing transmission system and
network-enabled environment, CPC's system combines mobile communications technology and services and will pave the way
for a mobile e-commerce operating environment.
Furthermore, CPC has also continued to improve the information systems needed for key tasks and is using information
technology to improve data processing procedures. As a result, all customer accounts can be settled on the first day of every
month; we are promoting an integrated e-commerce system for petroleum products along with improved filling station POS
and multi-faceted marketing networks; we have established a petrochemical refining information system that integrates our
production scheduling system with oil accounts; and we have established an exploration information system that integrates
exploration management and a geographical information system.
Addressing the accelerating development of computerization, digitization, and globalization in the 21
st
century, CPC's
information system development efforts will focus on corporate resource planning systems, customer relations management,
corporate intelligence, knowledge management and information and communications infrastructure. In the area of systems,
CPC will look to shortening settlement time and use information technology to boost production performance. As for services,
we will rely on improved customer relations management to provide high-quality service to external customers, and will use our
information service management system to supply real-time, transparent service management options to internal customers.
In the case of corporate intelligence, we will apply knowledge management to consolidate our corporate intellectual capital
and promote a decision-making system encouraging the widespread use of information applications. In the area of information
and communications, we will integrate our network services, strengthen our information infrastructure and mobile e-commerce
communications services and continue to implement information and communications security measures. In the field of
management, we will reinforce information organization in order to boost management performance implement processes on
an open platform integrating IT resources, and continue to upgrade the enterprise's IT resources, processes, and frameworks in
order to boost the company's overall performance.
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