Other products
With LPG, CPC is consolidating its domestic market and trading internationally
When Taiwan's government permitted the free import of LPG in 1999, CPC's monopoly came to an end and the market
was opened up to competition from the likes of Formosa Petrochemical Corp., which joined the ranks of producers and
independent traders. CPC responded to this competition by leveraging its advantages – superior product quality, an extensive
storage and transport system throughout southern and northern Taiwan, a far-reaching distribution network and constant
monitoring of international price trends – so as to minimize its costs and consolidate its hold on the domestic market. In the
area of industrial gas, CPC has both retained existing customers and developed new accounts through its constantly-improving
customer service. It has also been making strenuous efforts to expand exports.
CPC has increased its LPG storage tank turnover rate in compliance with the government's safety reserve policy and has been
simultaneously improving work safety, environmental protection and the level of operating performance at LPG facilities.
Lubricants
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a dual brand strategy; gaining a foothold in South-east Asia
CPC's 'Kuo-Kuang' brand of lubricants leads the domestic market with a share of over 30%. In order to consolidate the
domestic market and develop overseas sales, the Lubricants Business Division maintains a dual-brand marketing strategy that
features both the 'Kuo-Kuang' and 'Mirage' brands, provides high-quality service, develops customized products for industry
and responds to customer needs and market changes.
In the domestic market, 'Kuo-Kuang' lubricant sales locations span the country. CPC offers the most extensive, convenient, and
diversified network of lubricant sales channels, which includes close to 30 general distributors carrying the brand and retailing
