Page 22 - 2021 CPC Corporation,Taiwan

CPC Corporation, Taiwan
In order to improve user experience of CPC Pay, customers have been able to add VISA/ MasterCard/JCB credit cards to their CPC Pay since December 29, 2020. CPC has kept optimizing the functions of CPC Pay and launched the promotion campaigns that features its use in order to increase customers’ willingness and in turn forge brand identity to its customers.
Drive Thru Coffee fragrance fills the air of the community
The multi-service business model for
gas stations comprises the provision of car-
washing, quick maintenance, CUP&GO
coffee, on-site convenience stores and
the sale of superior-quality automotive and
consumer products. In a proactive response
to the government’s policy for establishing
environmental protection energy applications,
CPC has established 558 battery-charging
and battery-switching stations for electric
motorcycles in the past three years. It plans
to establish more such stations and increase
the number of the gas stations that sell coffee
in 2021. Currently, coffee is served at a total
of 29 gas stations. Sales of a range of CPC products through the gas stations in 2020 included 2.1 million bottles of Kuo-Kuang brand intake-system cleaner for motorcycles, automobiles and diesel vehicles; 0.77 million bottles and 0.17 million bottles of See Clean Eco-Friendly Laundry and Dishwashing Detergents, a record-high 0.134 million mooncake gift boxes and over 0.16 million cups of coffee. Revenues from car washing and quick-maintenance services also set new highs. Overall gross profit from these diverse operations exceeded NT$1.28 billion for the year, abundantly manifesting both the value of CPC-branded gas stations as a sales and marketing channel and the fact that their range of services meets with customer approval.
In regard to customer service, CPC set up the 0800-036-188 customer hotline in 2000 for coordinated handling and response of customer issues after integration of a variety of professional services provided by different internal units. The 1912 CPC service hotline came into use in 2011, English service was added in 2020 and Taiwanese service in 2021, expanding the company’s window for communication with the public.