Page 21 - 2021 CPC Corporation,Taiwan

Mobile payment, optimization of services
In terms of gas station operation, CPC is unquestionably the market leader by virtue of offering the consumers superior-quality services across the board, that differentiates it from its competitors. The company further leverages its service advantage by implementing total customer experience management: having created and maintained the culture of hygiene of lavatories; vigorously promoting VIP membership cards; introducing new business lines and services in line with contemporary trends; and reinforcing customer relationship management. CPC has taken the lead in offering card-based self-service refueling as a means of lowering operating costs and working around the difficulty of recruiting filling station attendants; at the same time as it has promoted this multi-service business model featuring a diversity of offerings, the company has boosted non- operating income by strengthening cross-industry alliances.
Because of the popularity of mobile payments, CPC introduced and promoted contactless payment (Near-field Communications, NFC) in June 2018. With a view to optimizing the program of Mobile payment, strengthening the loyalty of VIP membership, integrating the payment tools and so on, CPC’s own payment tool, CPC Pay, was released on November 12, 2019, and it can be considered as the pioneer of exclusively designed for making payments at gas stations. “CPC Pay” combines diverse functions such as payment, VIP membership services, special offers, services related to vehicle use, such as query of parking lot, gas station, fuel price and eTag toll fee. Users can grasp a variety of information efficiently by “CPC Pay”, and the value of CPC and satisfaction and loyalty of consumers are improved.
In order to provide customers a variety of way to pay, customers of CPC gas stations are able to use Line Pay, Line Pay Money, Pi Mobile Wallet, JKOPay, O’Pay, GAMA PAY and the third- party payment service for e-payment transactions at the full-service areas since July 15, 2020. CPC provides more convenient petrol-filling service to its customers with wireless barcode reader, which allows customers to accomplish the payment without leaving their cars.
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Downstream Operations