Page 20 - 2021 CPC Corporation,Taiwan
P. 20
CPC Corporation, Taiwan
between economic development and environmental protection by adhering to the principles of sustainable operations – also an important element in its efforts to surmount the challenge of industrial transformation.
Marketing CPC Petroleum Products
CPC’s sale of refined petroleum products in its domestic market is primarily focused on the transportation sector – specifically the gasoline, diesel, fuel oil and aviation fuel. In 2020, its sales of those products in Taiwan totaled 16,982 kiloliters in volume and generated revenue of approximately NT$282.2 billion. Automotive gasoline accounted for the largest share at approximately 58.1%, followed by diesel at about 26.0%, fuel oil at about 10.1% and aviation fuel at around 5.8%.
Taiwan’s internal market of refined petroleum products has two major players, CPC and the Formosa Plastics Group. CPC has worked hard at leveraging the advantage of its marketing network to maintain its market share by maintaining the business performance of its gas station network: As of the end of 2020, of the 2,494 gas stations in Taiwan, 616 were directly run by CPC, 1 was jointly run by CPC and another party, and 1,281 were privately-owned by CPC franchisees, adding up to a total of 1,898. Their sales as a part of the total market volume break down as gasoline 79.5%, diesel 77.4%, fuel oil 94.9% and aviation fuel 63.6%, with the overall market share being 78.9%.
Improving storage and transportation to meet the needs
In terms of the storage and transportation, CPC not only runs its gas stations, but also operates aviation fueling stations at all of Taiwan’s airports - Songshan, Taoyuan, Kaohsiung, Taichung, Hualien, Taitung, Kinmen, and Penghu. Around the coast, it has marine bunkering stations for international vessels at Keelung, Suao, Taichung, Kaohsiung, and Hualien ports.
As of the end of 2020, CPC operated 14 product distribution centers, located country-wide at Keelung, Shimen, Hsinchu, Taichung, Taichung Harbor, Wangtian, Minxiong, Tainan, Fengde, Qiaotou, Suao, Hualien, Huxi, Kinmen. They supplied products to gas stations in their surrounding areas with a
total of 19,826 kiloliters of product over the course of the year. It has three chemical analysis centers/petroleum laboratories in Keelung, Taichung and Kaohsiung, plus six testing laboratories, which are in charge of testing products for quality control and altogether handled 28,738 samples in 2020. The transportation department transported 12,291 kiloliters of oil in 2020, and the mileage was 20,856,000 kilometers.