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Lubricants Dual branding and new overseas markets
CPC's lubricant products are currently leaders in Taiwan's domestic market, with one-third of the total. Based on
the management strategy of consolidating the domestic market and expanding overseas, CPC aims to establish a
comprehensive competitive business model in the Asia-Pacific region as a long-term goal. The Lubricants Business Division
markets both 'CPC' and 'Mirage' brands in Taiwan and aims to develop customized products that respond to the ever-
changing needs and preferences of consumers.
CPC has established a nation-wide distribution network for its lubricant products in order to provide customers with
complete, convenient, and diversified distribution channels. In Taiwan, CPC's products are available at some 30 contracted
distributors, 600-plus CPC gas stations, chain-stores and hypermarkets. 'Mirage' brand products are available at automobile
and motorcycle maintenance workshops.
For overseas expansion, the Division aims to take direct control of markets through long-term management of its brand and
distribution channels - outsourcing its blending and processing to overseas factories, concluding multilateral trade deals,
forming cross-industry alliances and boosting local product development. So far, the Division has established overseas
distribution channels in China, the Philippines, Indonesia, Vietnam, Myanmar, India and The Gambia. Possible other future
moves include expanding overseas production, and investing in distribution infrastructure in Vietnam.
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Downstream Operations