Page 22 - 2022 CPC Corporation,Taiwan
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Downstream Operations In order to improve the user experience of CPC Pay, customers have been able to add VISA/ MasterCard/JCB credit cards to their CPC Pay since December 29, 2020. CPC has continued to optimize the CPC Pay functions and it has launched promotional campaigns that feature its use in order to increase customers’ willingness and in turn forge a brand identity to its customers. Diverse services bring record high performance The multi-service business model for gas stations comprises the provision of car-washing, quick maintenance, CUP&GO coffee, on-site convenience stores, and the sale of superior-quality products. In response to the green energy policy, we are actively developing charging and swapping stations for electric vehicles. Currently, 774 stations have been built, and more stations are planned to be built in 2022. As of 2021, there are 273 stations offering car washing services, 67 stations offering quick maintenance services, and 61 stations selling CUP&GO coffee. In 2021, the gross profit of the diversification business exceeded NT$1.29 billion with, Kuo-Kuang scooters, and intake valve cleaners for cars and diesel vehicles, and other vehicles selling more than two million bottles, and the sales of eco-friendly laundry detergent and dishwashing detergent reached 700,000 bottles and 270,000 bottles respectively. Mid-Autumn Festival moon cake gift boxes set a sales record of 134,000 boxes, and more than 580,000 cups of CUP&GO coffee was sold. This fully demonstrates the channel value of gas stations, and diversified services have been recognized by customers. In regard to customer service, in 2000, CPC set up the 0800-036-188 customer hotline to coordinate the handling and response of customer issues, after the integration of a variety of professional services provided by different internal units. The 1912 CPC service hotline came into use in 2011, an English-language service was added in 2020, and a Taiwanese-language service in 2021, expanding the company’s window for communication with the public.