Page 21 - 2022 CPC Corporation,Taiwan

Integrated operation Mobile payment convenience In terms of gas station operation, CPC is unquestionably the market leader by virtue of offering the consumers superior-quality services across the board differentiating it from its competitors. The company further leverages its service advantage by implementing total customer experience management by having created and maintained a culture of hygiene of lavatories, vigorously promoting VIP membership cards, introducing new business lines and services in line with contemporary trends, and reinforcing customer relationship management. CPC has taken the lead in offering card-based self-service refueling as a means of lowering operating costs and working around the difficulty of recruiting filling station attendants. At the same time, as promoting a multi-service business model featuring a diversity of offerings, the company has boosted non-operating income by strengthening cross-industry alliances. Because of the popularity of mobile payments, CPC introduced and promoted contactless payment (Near-field Communications, NFC) in June 2018. With a view to optimizing the mobile payment program, CPC’s own payment tool, CPC Pay, was released on November 12, 2019. It can be considered to be a pioneer of an app exclusively designed for making mobile payments at gas stations. CPC Pay combines diverse functions, such as payment, membership services, special offers, and vehicle-related services. Users can access a variety of information efficiently using CPC Pay, and the brand value of CPC and the loyalty of consumers have enormously improved. In order to provide customers with a variety of ways to pay, since July 15, 2020 CPC gas station customers are able to use six third-party payment services for e-payment transactions at the full-service areas: Line Pay, Line Pay Money, Pi Mobile Wallet, JKOPay, O’Pay, GAMA PAY. Furthermore, complying with the government’s policy, CPC has newly added Taiwan Pay mobile payment services (restricted to debit cards and bank accounts) since March 31, 2021. CPC provides a more convenient petrol-filling service to its customers with wireless barcode readers, which allows customers to accomplish the payment without leaving their cars. 18 19