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Marketing
CPC's domestic marketing focuses mainly on gasoline,
aviation fuel, diesel and fuel oil. In 2015 it sold a total of
20,246 thousand kiloliters of these products in Taiwan,
generating sales revenue of approximately NT$367.9
billion - a significant decrease compared with 2014, due to
lower prices at the pump. Automotive gasoline accounted
for the largest share at approximately 48.8%, followed by
diesel at about 23.7%, fuel oil at about 19.3% and aviation
fuel at around 8.2%.
Taiwan's market for petroleum products is divided
chiefly between CPC and Formosa Petrochemical,
and competition between them has grown increasingly
intense. CPC has worked hard to leverage the advantage
of its marketing network and protect its market share by
consolidating its filling-station network: of the 2,500 filling
stations operating in Taiwan at the end of 2015, 612 were
directly operated by CPC, six were jointly operated by
CPC and other parties, and 1,360 were privately-owned
franchises These 1,978 sites give CPC more than 70%
of the overall market share, broken down as gasoline,
aviation fuel, diesel and fuel oil sales accounting for
79.9%, 59.9%, 82.8%, and 94.3% respectively.
22,421,000
kiloliters
was CPC's output of petroleum products in 2015
Gasoline 48.8%
Diesel fuel
23.7%
Fuel oil
19.3%
Aviation fuel 8.2%
20,246,000
2015 Total domestic sales of petroleum products
kiloliters
367.9
Total sales revenue
billion
NT$
18 CPC 2016