Page 21 - CPC 2018 Annual Report

DOWNSTREAM OPERATIONS 19
non-core areas by providing a diversity of services and strengthening horizontal sales alliances by, for example, selling produce from local farms.
Gas station managers oversee the provision of ancilliary services such as car wash, quick maintenance, convenience stores and sales of high-quality automotive accessory products. A growing number of sites now feature a battery exchange station for electric scooters. Sales of CPC-branded goods grew in 2017: sales of intake valve cleaning fluid for motorcycles, cars and diesel trucks reached 1,130,000 bottles, while sales of See Clean, an
environmentally-friendly laundry detergent, reached 440,000 units. Further, sales of CPC-branded mooncake gift boxes for the Mid-Autumn Festival reached a record high of 97,000 units. The revenue generated by car washing and quick maintenance services also reached a record high in 2017. Overall gross profit from multi-service gas stations exceeded NT$1.17 billion and the consistent growth in their use demonstrates that the consumer now sees them as a useful and valuable retail channel.
When it comes to customer satisfaction, the 0800-036-188 customer service hotline – and the more recently added “1912” CPC service line – have expanded the scope of CPC’s services and enabled a quicker response to customers’ problems across the spectrum.
CPC CONSTRUCTS GREEN-FRIENDLY BUILDINGS IN ITS PUSH TOWARDS SUSTAINABILITY
Within the global trend towards environmental protection there is now an emphasis on constructing buildings in a way that serves the cause of sustainability. Variously termed ‘ecology buildings’ in Japan, ‘eco-buildings’ or ‘sustainable buildings’ in Europe and ‘green buildings’ in the USA and Taiwan, the aim is to build so as to protect ecological systems, encourage a mutually beneficial relationship between the structures and the environment, conserve energy and reduce both pollution and the overall environmental impact. These sustainable design and eco- protection principles align with CPC’s dedication to achieving sustainability in its operations and accordingly a program to green its gas stations began in 2013. As of February 2018, 37 sites have received 'green building' certification.
DISTRIBUTION OF CPC GAS STATIONS WITH ‘GREEN BUILDING’ CERTIFICATION:
Diamond Level
Badu Gas Station (Keelung City) Guishan Station (Taoyuan City) Xinzhuangzi Station (Hsinchu County) Kending Station (Pingtung County) Fengang Station (Pingtung County) Matai Station (Hualien County)
Houbi Station (Tainan City)
Guangzhou Station (Tainan City)
Ziqiang Road Station (Miaoli County) Danhai New Town Station (New Taipei City) Puyan Station (Changhua County)
Guiren High Speed Rail Station (Tainan City) Heping Station (Taichung City)
Wugu Industrial Park Station (New Taipei City) Dongshan Road Station (Taichung City)
Bailing 4th Road Station (Taipei City) Badu Gas Station (Keelung City)
Tai Po Station (New Taipei City) Shinyuan Station (Pingtung County)
Bronze Level
Certified Level
Dazhi Station (Taipei City) Qiaotou Station (Kaohsiung City)
Zhongzheng 3th Road Station (Kaohsiung City)
Muzha Station (Taipei City)
Luzhou Station (New Taipei City)
Tingzhou Road Station (Taipei City)
Xizhi Station (New Taipei City)
Binjiang Dazhi Station (Taipei City)
Xinsheng North Road Station (Taipei City)
Changhua Zhongshan Road Station (Changhua County)
Taishan Station (New Taipei City) Sanzhi Station (New Taipei City) New Hukou Station (Hsinchu County) Beipu Station (Hsinchu County) Nanchuang Station (Miaoli County) Emei Station (Hsinchu County)
Dadu Station (Taichung City) Fenyuan Station (Changhua County)
Gold Level
Silver Level